When you have done all the hard work to develop your identity & things are rosy, how do you go to the next level? The answer is “Character”. Creating a character allows you to externalise that identity & to not only create a new level of sustainability for the business, but also a whole new level of freedom to express. Episode #5 explores:1. The impactful nature of the character 2. The freedom required to develop it & 3. The power of association to generate performance.