On this episode Jenny is joined by author of "The Hype Handbook"  Michael F Schein. They talk all about  punk rock, psychotic traits and why applying "badguy" tactics to good guy goals is a legitimate marketing strategy.

To find Michael's book on Amazon, click the link here for the UK and click here for the US. 

To follow Michael on LinkedIn, click this link here. 

To follow Michael on Twitter, click the link here. 

To follow Michael on Facebook, click this link here. 

To get in touch try the contact page of the Human Factor Security website or follow me on Twitter, where I can be found at @Jenny_Radcliffe

Note: music for the show was provided by;

Spinnin' by Alex (c) copyright 2011 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/AlexBeroza/32423 Ft: spinningmerkaba