Today’s episode features Kevin Maney, partner at Category Design Advisors. A journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin and his team guide leadership teams to help them define, develop and ultimately dominate a new category of business.

It was a great opportunity to speak with someone who has covered tech and AI as a journalist for so long; we talked about his background, including how he stumbled into the tech beat, wrote the de-facto history of IBM, and how companies can approach the idea of category creation. Listen to learn more. 

Links of Interest: 

• Kevin Maney LinkedIn bio: https://www.linkedin.com/in/kevinmaney/
• Kevin's website: https://kevinmaney.com/
• Kevin Maney's 10 books on Amazon: https://www.amazon.com/Kevin-Maney/e/B001HD1AQ2?ref=sr_ntt_srch_lnk_1&qid=1659113523&sr=8-1
• Listen to Kevin’s music! https://www.facebook.com/totalblamblamband