Hug Etiquette compiled through Forever Friends research and supported by Judi James, relationship and body-language expert • Hold on tight: a firm hold best conveys a genuine hug, the most satisfying hug always ends with an extra supportive squeeze • Time waits for no man: the most common concern for men is how long to maintain the grasp. This is a tricky one to judge and largely depends on the person and the situation. Be careful not to overdo it but bear in mind too short could leave it feeling lacklustre • Anytime, anyplace, anyone: Don’t restrict your hugs to close friends and loved ones – approachable colleagues and those clearly in need really will appreciate an empathetic embrace – but be sure to ask permission first! • Commit to the clinch: remember, a half-hearted hug is worse than no hug at all. Say it like you mean it, don’t hesitate as a ‘limp lift’ suggests a fake