Zita Cobb argues that Canada’s economic challenge isn’t a lack of assets, but a failure to recognize and develop the resources, knowledge, and people already rooted in communities across the country. The Newfoundland entrepreneur, who began her career in Calgary’s oilpatch and went on to build the acclaimed Fogo Island Inn in her hometown, explains how place-based economic development can turn local strengths into wealth-generating opportunities. A judge for this year’s Hunter Prize, Cobb also reflects on Canada’s decline in entrepreneurship and what it will take to create the conditions for more people to build businesses where they live.
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CREDITS:
Falice Chin - Host, Producer, and Editor
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