Have you ever wondered what makes someone convincing or why some messages persuade when others do not? Have you ever struggled with how to create a persuasive message story, or presentation? Do you want to understand how persuasion can be used to corrupt or to achieve dangerous ends? In this episode, host CMA’s David Ciullo discusses with Carlos Alvarenga, Author of the new book , The Rules of Persuasion; How the World’s Greatest Communicators Convince, Inspire, Lead – and, Sometimes, ...