We’re talking to music fan, cycling safety advocate and once and future ad man Tom Flood. Tom uses storytelling techniques of the car industry to provide effective counter-messaging to the automotive industry’s relentless onslaught. His series of short films use these techniques to wake people up to the need for road safety for all road users, and especially those who don’t have a giant metal box around them. Tom is the founder, content creator and strategist at Revélo Creative.