<p>This chapter of Dr. Farran's timeless 1999 "Your 30-Day Dental MBA" will educate the entire dental office team on how to put together a comprehensive marketing program. Learn how to tie every aspect of your office together under a single marketing focus.</p>

Day 15: How To Develop and Use Internal Marketing

Enjoy Dr. Howard Farran’s fast-paced, shoot-from-the-hip, sometimes politically incorrect, exhilarating style while you learn more in one single lecture than you ever thought possible. Dr. Farran focuses on the business of running a dental practice and discusses what every business needs to do during this great economic contraction. Learn what every business needs to make their products and services lower in cost and more efficient. Find out the functions of business you can truly and realistically manage.