Good ideas don’t always sell, but sometimes they do. After all, it’s the people that determine the market, right? Lucky for Tyler, the people wanted custom-designed decks of playing cards, and they still do. In this week’s episode, we sit down with Louisville-based designer and Misc. Goods Co. founder, Tyler Deeb, to discuss the unexpected success of his early Kickstarter campaign, what tools he values most in his day to day, and how to balance the hustle of eCommerce with the intricacies of quality design. 

Tyler Deeb is a designer, creative director, entrepreneur, family man, and business owner. His company, Misc. Goods Co. first became known for its monstrously successful Kickstarter campaign for a deck of playing cards Deeb completely re-designed. Since then, Misc. Goods have created a whole collection of different products including ceramic flasks, leather wallets, and leather belts. Deeb has carved out a niche with his brand by focusing on everything good - from the usefulness of the products to customer service to remaining ethical in all manufacturing.