In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years.   Key moments from today's topic on using JTBD to accelerate revenue growth:  

Transforming a 30-year-old fax software company  6:16 Improving B2B software sales and marketing strategies  15:49 Transitioning the sales team from order takers to generating new s...

How Would You Beat Corporate Venturing Using Jobs-to-be-Done?

A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.