<p>In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets.&nbsp;</p>

Intro to Matt Bjornson and his accomplishment of turning around Target's registry using JTBD

Matt explains Target's competitors and customers  for their JTBD at the registry

Jay breaks down the jobs met for the gift giver and gift receiver using Target's registry  

Matt shares his top 3 thoughts on Jobs-to-be-Done

How Would You Beat Apple Using Jobs-to-be-Done?

A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.