How Would You Beat?
How Would You Beat?
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How Would You Beat Tesla Using Jobs-to-be-Done?
30 minutes Posted Jul 17, 2020 at 4:00 pm.
Jay Haynes and Jared Ranere ask the question: why is Tesla winning?
Jay and Jared analyze the job to be done of vehicles in general.
Jay expands on Tesla's safety features as a JTBD.
Jay and Jared explore why Goldman Sachs recommended selling Tesla stock back in 2018.
Jay covers how Tesla fulfills both the emotional and the consumption JTBD.
Jay and Jared finish with the question: How would you beat Tesla?
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Show notes

In this episode, we take a slightly different approach. Why is Tesla succeeding? The market thinks Tesla has exceptional growth prospects. How can JTBD innovation methods help understand why? We explore functional, consumption, and emotional jobs that Tesla is satisfying and why they are succeeding. And we ask how could you use JTBD to beat Tesla.