How Would You Beat?
How Would You Beat?
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How would you beat Facebook Using Jobs-to-be-Done?
23 minutes Posted Dec 5, 2019 at 7:00 pm.
Jay Haynes and Jared Ranere give a recap on Facebook and its dominance in the tech & social media sphere.
Jay and Jared talk about what jobs Facebooks helps its consumers get done.
Jay discusses the two sides of Facebook's market value and how you could beat them on either side.
Jay covers how to pick which job and side of the market to attack - and how to beat Facebook in that area.
Jay and Jared discuss the value of focusing on being the best at specific jobs rather than trying to be everything all at once.
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Show notes

Facebook is a fierce competitor. In this episode, we will look at how you could use Jobs-to-be-Done (JTBD) Innovation methods to beat Facebook. We explain how to define markets using JTBD, which is the critical first step in figuring out how to beat a competitor like Facebook. Your customer's job-to-be-done is your market. This episode will show you how to define your customer's job-to-be-done.