This episode features Kevan Lee. He leads the marketing team at Oyster, where he sets the strategy, vision, and direction for how they build the brand, drive awareness, create demand, and position the product. Oyster is a mission-driven B2B SaaS platform for Distributed HR, purpose-built to close the global talent gap. Prior to joining Oyster, Kevan led the marketing teams at Polly and at Buffer. His work at Buffer, where he spearheaded their growth from $5 million to $20 million dollars in annual revenue. He’s an experienced marketer with the figures to back it up, and he’s using that experience to solve challenging problems such as the one we are tackling today.