Ben Parr is President and Co-Founder of Octane AI, the all-in-one platform for engaging quizzes, data collection, and personalized Facebook Messenger and SMS automation. His team helped thousands of Shopify and Shopify Plus merchants to connect, convert, and retain customers by personalizing the customer journey and shopping experience. He is also the author of the best-selling book Captivology: The Science of Capturing People's Attention, named the top marketing book of 2015 by Strategy+Business Magazine.