Elan Lee is the CEO and co-founder of Exploding Kittens, the popular card game that sold over 10 million copies and set a crowdfunding record by raising 9 Million from 220,000 backers.

In this episode of How We Made It In E-Commerce, Elan generously shared his methods for coming up with new ideas, creative business and marketing hacks, and the most important lessons he learned throughout his career about running a business.