Best of 2021 - Understanding the Product Development Life Cycle from How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

Jeff Shulman, Red Russak & Soumeya Benghanem

Episodes

Best of 2021 - Understanding the Product Development Life Cycle

1 hour 2 minutes Posted Apr 20, 2022 at 4:00 am.

Intro

The importance of the product development life cycle

Two points of view on the general concept of a product life cycle

Five D’s of a product life cycle

Asking a lot of questions help determine exactly where to focus on

Getting a clear idea if a problem is worth solving

Initial ideation and operating without boundaries

When there is tension and no easy answer

Different organizations have different structures and different expectations

Within the applications, what is truly valuable and what is not?

Focus on what's the core problem and what you're going after

Ensure that everybody is aligned to the common goals

Find a balance between the user outcome and stakeholder outcome

Bringing focus back to what you need to do

Work-life balance: assess or associate your happiness with impact

If you want to succeed as a PM, own the job

Don’t try to be everything for everyone

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Show notes

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Howard Ro (Tesla) to discuss the life cycle of product development, where to focus your attention to in whichever product development phase, identifying what should be considered valuable and what’s not, and tackling product management while maintaining a work-life balance.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

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