How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Jeff Shulman, Red Russak & Soumeya Benghanem
31: Why Customer Centric Vision is Essential in Product Management
55 minutes Posted Jan 12, 2022 at 4:00 am.
Intro
Creating a customer centric vision
What does vision stand for in product management?
The core of user-centered visions
Customer feedback is a big indicator of your success
Focus on vision around strategic prioritization
The mindset you should have to meet customer requirements
Bridging through misaligned vision but completely aligned with customer needs
Is it possible to keep the same domain and break into product management?
Customer centricity is sometimes taken for granted
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Show notes
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem  welcome Sagar Kulkarni (Microsoft) to talk about creating a customer centric vision within any organization. Whether there is misalignment in vision between teams within the same organization or working in opposing workflows, what matters the most is that the product vision aligns with the customer needs.
 
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
 
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