How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem
Jeff Shulman, Red Russak & Soumeya Benghanem
Best of 2021 - The OKR Approach: Defining Objectives and Key Results
59 minutes Posted Dec 22, 2021 at 3:00 am.
Intro
Objective and Key Results (OKRs) and the need for alignment for outcomes and defining them
The benefits of the OKR approach
Have an objective that speaks for the company vision
Set a vision but don’t be too tactical in your approach
A sense of priority among the OKRs
Setting the objectives and key results
Everyone in the team is involved in the product team
OKR should be broken down into organizational level, team level, and then micro-teams level
Everyone working on the team has a say on the product development
User stories are what ties everything together
Solving team problems through prioritization and alignment
Everyone in the team is involved in creating the OKR
Should PMs stay in the background and let micro-teams solve the problem?
The 3 elements of an effective OKR
Set objectives that are futuristic, inspirational, and highly ambitious
Use OKRs with purpose
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Show notes
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Murtaza Chowdhury (Amazon Web Services) to discuss Objectives and Key Results (OKRs) - a goal-setting framework for outlining and planning product objectives up to the targeted results. OKR helps product managers plan and create frameworks which are shared within the team to set clear goals to align all efforts. 
 
Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.
 
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