How To Sell Show
How To Sell Show
Scott Sylvan Bell
HTSS196 - How structured sales processes help you consistently close deals - Scott Sylvan Bell
32 minutes Posted Dec 24, 2021 at 6:16 pm.
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Why a structured sales processes help you close deal
Flying by the seat of your pants nets nothing except frustration. Your clients know what you are doing, they feel it.  Your buyer deserves your best effort. If you really want long-term success in sales you need a system. Consistency in sales only happens what you have a solid game plan. 
The power of structured sales processes 
Masterful presentations demand attention, you get out what you put in. You may hate the structure, it really gives you freedom. There is a common pattern where newer salespeople push against the process because they think it’s the process not closing the deal – in all realities the sales presentation isn’t that good or prepped.
Secrets of sales success 
Top salespeople use a consistent process that they built or had someone build for them. You may hear the phrase “It's not a sales call it’s a performance”. If you need a generic formula to a sales presentation here it is:
Mind Prep – get in the game
Intro – there is all sorts of work in here, positioning, priming, frame control
Rapport – masterful stories are used here
Agenda – Control, assertion, and future pacing – If we can't get to a budget there is no reason to be here
Discovery – Pain, problem, pleasure / budget / commitment – 1 of these 3 is missing and the sale doesn’t happen -
Presentation – Refer back to the discovery
Objections – this really happens through the whole call – buyers feel the hammer coming
Closing – Asking for the sale
How to build a powerful sales presentation 
You will want to figure out your game plan. You may need to ask yourself some tough questions about what you are doing: 
What format are you using?
What questions are you asking?
How consistent is your process?
You will want to map out what your sales process is and then find a way to stick to it, with everyone. If you do need to make changes make them when you are on top and make them slowly. Why people panic in sales:
They feel like the constraints are holding them back
They fly by the seat of their pants to speed up the sales process
They are not making the money
The quit just before they get good
What you can do
Find a solid presentation for your industry
Practice it a bunch of times – practice with purpose
Get used to saying things over and over again
Be willing to get used to a boring conversation that you make interesting