In Episode 37 of the How To SaaS podcast, Shiv interviews Paul Teshima, CEO of Nudge.ai, on how to build a product-led go-to-market strategy.

21: How SaaS acquisitions work (Wild Apricot's acquisition by Personify)

Have you ever wondered about what other SaaS companies are doing to grow their business? What channels are they experimenting with? Where are they finding traction?

Welcome to How To SaaS — the go-to podcast for growing your cloud software company. Hosted by growth strategist Shiv Narayanan, Founder of How To SaaS and the CMO of Wild Apricot — the #1 membership software for small associations and nonprofits.

Each week will bring you interviews with founders, CEOs and growth leaders who have successfully implemented a growth strategy to help you take your cloud software company to the next level.