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We start projects with excitement, but how often do we end up doom-scrolling when the going gets tough? What really drives distraction? Is it flashy external stimuli or our internal discomfort? Research shows it's primarily internal triggers. Even Plato and Aristotle grappled with this 2,500 years ago. While modern tech hasn't helped, it's not the root cause. The key to beating distraction isn't just removing stimuli. It's about managing our discomfort to push through the boring parts and ach...



