What is going on everyone, welcome to the eight episode of How They’re Here. As always I’m Tyler Webb, and last week I had the pleasure of sitting down with the co-founder of MB Outdoors Apparel, Austin Dummer.  

Austin had some fantastic stories to share, both about the inspiration and aspirations he and his partners hold for the brand. As an Army Officer, professional marketer, and co-founder, Austin is able to provide a ton of insight into what and why MB Outdoors stands for what it does. For those of you who don’t know, the name MB Outdoors stands for “Midwest Backcountry Outdoors” and has developed into a prominent brand for adventurers and outdoorsmen alike across the midwest. But it also stands for a strong pillar of values that Austin and his co-founders share, to support several veteran organizations with proceeds coming from each product sold.

With this foundation of regional community and veteran support, MB Outdoors is growing faster than ever. Austin and I dive into the idea of growing a brand in such a short time, why they chose the saturated apparel market, the stupid mistakes they made, how they set up a revenue positive workflow model with team-members in different states, the role of social media and influencers, and their plans to scale the whole operation.

I hope you all enjoy this episode, and learn a thing or two about how to start your own brand or business (apparel or otherwise), and gain some valuable insight into how they’re here.