What is going on everyone, welcome to the fourth episode of How They’re Here. As always I’m Tyler Webb, and last week I had the opportunity to sit down with the co-founder of the fantastic Great Lakes Clothing, Spencer Barrett. Spencer’s story resonated so strongly with me like I know it will for many of you, because his is one of pretty average origins. He’s a Minnesota bred guy who loves spending time at the lake, the only difference between his story and that of many others is that while he was a student at the Carlson School of Management at the University of Minnesota, him and his business partner David started an apparel company from their car.David and Spencer have since scaled Great Lakes Clothing to become one of the most prominent, and recognizable clothing brands in the midwest, and their small team continues to grow the Great Lakes’ product line and brand to new heights. In our conversation, Spencer and I talk about how the university system isn’t always the best for entrepreneurs, how he found early success selling shirts out of his car, the biggest lessons he learned out of college, his favorite tool for new businesses, and how companies should use social media in 2019. I hope you all enjoy this episode, and learn a thing or two about how to start your own business (apparel or otherwise), and gain some valuable insight into how they’re here.