It's a metaphor, calm down. But this is the missing link between someone with expertise and ideas, and someone who actually develops, owns, and grows a business around an ownable, bookable idea.EPISODE CREDITS:This episode sponsored by Wistia.Hosted and produced by me, Jay Acunzo.Music from Embleton.***CONNECT WITH ME:Subscribe to my newsletter to turn inspiration into action.Subscribe to my YouTube channel for regular insights into idea development, signature talk development, and growing a speaking business.Follow me on LinkedIn for random rants and routinely re-thinking how we build our businesses.***ABOUT ME, JAY ACUNZOI'm a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands like Mailchimp, Wistia, and Salesforce. Before starting my advisory firm (where I work 1:1 with clients and run group programs), I was a digital media strategist at Google and head of content for 3 organizations, including HubSpot.I've given keynotes across the US and several other countries to marketers and managers, designers and dentists, leaders and landscapers, and my journey as a speaker has been featured in 3 different books.Today, I teach business leaders how to communicate with greater clarity, influence, and resonance.Learn more about my advisory work at jayacunzo.comBook me to speak at jayacunzo.com/keynotesWatch video versions of some episodes, plus get regular insights into stronger public speaking and growing a speaking business, at youtube.com/jayacunzo***IF YOU ENJOY THE SHOW:Leave a review on Apple Podcasts Leave a rating on Spotify Thanks for your support! Keep making what matters.