On this episode, Cassandra Rose speaks with David Yovanno, CEO and Board Director at impact.com. Impact.com helps businesses manage and optimize all kinds of partnerships, including traditional rewards affiliates, influencers, commerce content publishers and B2B. The company’s purpose-built platform makes it easy for companies to create, manage and scale an ecosystem of partnerships with brands and communities.

David explains how the pandemic led to a change in how the company communicates, which has led to positive changes that couldn’t have been foreseen. He also discusses some of the ways that an organization can think about and foster company culture, including the power of building trust and the importance of highlighting the positive in the face of the access to negative news that technology offers today.

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