On this episode, Cassandra speaks with Michael Katz, CEO and Co-Founder at mParticle. mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. This helps organizations deliver great customer experiences and accelerate growth.

As Michael reflects on the changes in digital marketing in the last decade, particularly with the current emphasis on privacy, he notes that companies that want to stay relevant and successful have to be willing to evolve and change with the times, even at the risk of contradicting themselves. He also feels that a looming recession will reveal organizations that do not have strong business fundamentals. Companies that wish to survive an economic downturn will need to focus on fundamentals and “build a real business.”

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