<p>How I Wrote This is back for Season 3. In Episode 20, JMR Coeditors <a href="https://directory.smeal.psu.edu/kpw2" target="_blank">Karen Winterich</a> and <a href="https://www.kellogg.northwestern.edu/faculty/directory/gordon_brett/" target="_blank">Brett Gordon</a> go LIVE at Summer AMA in Chicago to chat with authors of this year’s JMR award-winning articles. You’ll hear from <a href="https://www.uta.edu/academics/faculty/profile?user=yiyi.li" target="_blank">Yiyi Li</a> about her <a href="https://www.ama.org/weitz-winer-odell-award/" target="_blank">Weitz-Winer-O’Dell</a> <a href="https://journals.sagepub.com/doi/10.1177/0022243719881113" target="_blank">award-winning article</a> with <a href="https://jindal.utdallas.edu/faculty/ying-xie/" target="_blank">Ying Xie</a> and also from <a href="https://www.kellogg.northwestern.edu/faculty/directory/maimaran_michal/" target="_blank">Michal Maimaran</a> on her <a href="https://www.ama.org/paul-e-green-award/" target="_blank">Paul E. Green/Vithala R. Rao Award</a> <a href="https://journals.sagepub.com/doi/abs/10.1177/00222437241237483" target="_blank">article</a> with <a href="https://www.gsb.stanford.edu/faculty-research/faculty/szu-chi-huang" target="_blank">Szu-chi Huang</a> and <a href="https://www.bu.edu/questrom/profiles/daniella-kupor/" target="_blank">Daniella Kupor</a>. Listen in for insights on how external collaborations on relevant problems along with perseverance resulted in these impactful articles.</p>

Ep. 21 - Brands Speaking Slang with Bryce Pyrah and Alice Wang

"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.