<p>In part to of this special mini episode. Brett and Karen break down the review process and share insights from two current JMR reviewers. </p>

Ep.16 A Look Back on Corporate Social Responsibility with Sankar Sen

"Publish or perish” — it’s a maxim that we academics live by. But how does a paper become a publication? How do researchers take a rough idea and craft it into a draft? And how do they navigate the publication process, with all the bumps and bruises along the way? In each episode of “How I Wrote This,” marketing professors Brett Gordon and Karen Winterich speak to the authors of an academic marketing paper to get the backstory of how that paper came to be.