Joining Brett this month are Stephan Seiler (Imperial College London), Anna Tuchman (Northwestern University), and Song Yao (Washington University in St. Louis) to talk about their paper, “The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects,” published in the Journal of Marketing Research in 2021. Soda taxes are a relatively new phenomenon, and this paper was among the first to provide a rigorous evaluation of their efficacy. You’ll hear how the project came together and what the authors learned about handling feedback during the review process.