AI has made building cheap.The cost of being wrong is still expensive.I help organizations make better AI and growth investment decisions before committing major capital.→ Book a Growth Strategy Call at Precoil.com/EMT In this conversation, Chris Hood shares his diverse background in storytelling across various media, including movies, video games, and digital marketing.  He emphasizes the importance of storytelling in engaging consumers and how it connects to business strategies. The discussion explores the iterative nature of game development, the significance of customer feedback in marketing, and the evolving role of AI in media. Chris also highlights the challenges of balancing creativity with market demands and the necessity of testing ideas with real audiences.

Deon Crasto | How I Tested SaaS Payment Systems

Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.

This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.

Join us as we explore the ups and downs of experimentation… together.