How I Tested That
How I Tested That
David J Bland
Maura Mitchell | How I Tested Women Led Micro Businesses
31 minutes Posted Aug 7, 2024 at 4:13 pm.
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AI has made building cheap.

The cost of being wrong is still expensive.

I help organizations make better AI and growth investment decisions before committing major capital.

→ Book a Growth Strategy Call at Precoil.com/EMT


Maura Mitchell, a lawyer and MBA, shares her work at the Women's Business Development Center, helping micro businesses test their assumptions and scale. She guides entrepreneurs through a process of testing their early ideas using the Lean Startup Method and the business model canvas. 


Mitchell emphasizes the importance of market research and customer discovery interviews to validate assumptions and find product-market fit. She also highlights the value of accountability and mentorship in helping entrepreneurs navigate the early stages of their businesses. 


Mitchell's work includes supporting a retail incubator and coaching and education businesses. She envisions expanding her impact by providing connections and facilitating collaboration among entrepreneurs.