How I Scaled My Aesthetic Clinic
How I Scaled My Aesthetic Clinic
Miriam Shaviv
Deb Farnworth-Wood: How to turn your clinic into a $70m franchise
56 minutes Posted Jun 4, 2020 at 12:00 pm.
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Nowadays, she owns and runs the Ultimate Skin & Body Clinic, and is in the process of building a brand new business, including launching a new skincare range. 

 

During this podcast, Deb reveals the secret to her success and shares the lessons she has learned from the franchise model that can be applied to every clinic, whether it’s a single practice, or a chain. 

 

Also in this episode….

 

>> Why clinics struggle to make money – And the mistake you must avoid if you want to stay on the road to profitability

 

>> How the franchise model will help your clinic thrive – Even if you operate a single practice 

 

>> How to choose the right franchisee – And why doctors aren’t always the best candidates

 

>> How to avoid falling into discounting trap – Hint: It’s not just about the treatments you offer

 

>> What to look for when hiring beauty therapists – And the vital skill that practice owners routinely overlook

 

>> How to turn COVID19 into an opportunity – And how it could help you recruit even better staff 

 

>> How to utilise your team if your clinic is still closed – Treating patients isn’t the only thing they can do

 

…And much more.

Resources mentioned in this episode:

 

Deb Farnworth-Wood’s website: https://www.debfarnworthwood.com  

 

Deb Farnworth-Wood’s LinkedIn profile: https://www.linkedin.com/in/debfarnworthwood/

 

Ultimate Skin and Body Clinic: https://www.ultimateskinandbody.com.au