How I Got Here with Dreena Whitfield
How I Got Here with Dreena Whitfield
Dreena Whitfield
Pouring Purpose: Aamira Garba and the Story Behind LoveLee Wines
41 minutes Posted Nov 19, 2025 at 8:00 am.
How I Got Here with Dreena Whitfield Guest: Aamira Garba, Founder of LoveLee WinesIn this episode, Dreena sits down with Aamira Garba, the New Jersey–born founder of LoveLee Wines. They talk about the moment on a New Jersey Transit train that sparked a major life shift, the courage to enter an industry with so few Black women, and the discipline she pours into every bottle.Aamira shares how she blended her first wines without a license, built slowly while raising two daughters, and learned the business from the inside out. From her earliest blends to landing on VinePair’s Top 25 Pinot Noirs in the World, this conversation highlights purpose, persistence, and building a legacy with intention.This is Aamira Garba, and this is how she got here.Episode Chapters
Introduction to Aamira Garba and LoveLee Wines
The Journey Begins: Discovering Wine
Early Challenges and Bootlegging Days
Balancing Life and Business
Naming the Brand: A Family Affair
Building the Brand: Self-Funding and Growth
Claiming Space in the Wine Industry
Celebrating Success and Overcoming Stereotypes
Challenges in the Wine Industry
Navigating the Three-Tier System
Building Relationships and Sales Skills
Finding the Right Vineyard Partner
The Wine Making Process
Staying Grounded and Inspired
Recognition and Self-Acceptance
Quickfire Questions and Final Thoughts
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Show notes
How I Got Here with Dreena Whitfield Guest: Aamira Garba, Founder of LoveLee WinesIn this episode, Dreena sits down with Aamira Garba, the New Jersey–born founder of LoveLee Wines. They talk about the moment on a New Jersey Transit train that sparked a major life shift, the courage to enter an industry with so few Black women, and the discipline she pours into every bottle.Aamira shares how she blended her first wines without a license, built slowly while raising two daughters, and learned the business from the inside out. From her earliest blends to landing on VinePair’s Top 25 Pinot Noirs in the World, this conversation highlights purpose, persistence, and building a legacy with intention.This is Aamira Garba, and this is how she got here.Episode Chapters(00:00) - Introduction to Aamira Garba and LoveLee Wines
(
00:30) - The Journey Begins: Discovering Wine
(
03:06) - Early Challenges and Bootlegging Days
(
03:43) - Balancing Life and Business
(
09:47) - Naming the Brand: A Family Affair
(
11:47) - Building the Brand: Self-Funding and Growth
(
15:49) - Claiming Space in the Wine Industry
(
17:52) - Celebrating Success and Overcoming Stereotypes
(
20:48) - Challenges in the Wine Industry
(
21:19) - Navigating the Three-Tier System
(
22:48) - Building Relationships and Sales Skills
(
24:16) - Finding the Right Vineyard Partner
(
26:22) - The Wine Making Process
(
27:31) - Staying Grounded and Inspired
(
33:03) - Recognition and Self-Acceptance
(
35:20) - Quickfire Questions and Final Thoughts
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