Kurtis is the cofounder of Maesos Technologies, a startup that builds smart sensors for farmers to manage crops. I talk to Kurtis about his VAST experience with user interviews and user personas today.  These are some books Kurtis recommends to learn about users: - The Mom Test by Rob Fitzpatrick - The Lean Startup by Eric Ries - Escaping the Build Trap by Melissa Perri - The Power of Habit by Charles Duhigg  To learn more about Maesos, visit www.maesos.com/  P.S. Some fancy words Kurtis used: - Scouting: When farmers visually inspect their crops to check for signs of damage. - IoT: The Internet of Things. Kurtis uses it to refer to sensors in farms that can send data between each other via wifi / cellular data. - Cash Crops: Crops sold to earn a profit, rather than for personal consumption. For example, corn. - Wind Machine: A tool for farmers that lets them move warm air onto crops to avoid freezing: www.youtube.com/watch?v=pg2rIiF7VXo- Concept: An entrepreneurship training program for students at the University of Waterloo.  Timeline