In this first&nbsp;episode&nbsp;of our dive into the world of fibre-based packaging,&nbsp;you will&nbsp;discover&nbsp;the mission of&nbsp;the&nbsp;4evergreen&nbsp;alliance and how its members are working to&nbsp;develop innovative solutions which are not only fit for purpose but fit for the future.&nbsp;Through the words of the leading figures of the alliance, you will learn the crucial role of design in the context of recycling,&nbsp;what the Circularity by Design Guideline is, how it was born and how it&nbsp;will concretely impact the work of the whole fibre-based packaging value chain.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Perfecting Circularity: Beyond Design for Recycling

Developing innovative packaging solutions which are not only fit for purpose but fit for the future; this is the challenge facing the packaging industry today.In March 2022, the 4evergreen alliance released its Circularity by Design Guideline for Fibre-Based Packaging, which provides clear guidance to packaging designers on how to ensure that packaging is designed with recycling in mind.In this series, we will lead you through the guideline to discover how it has been developed, how it will concretely impact the work of the whole fibre-based packaging value chain and how it will support the alliance in reaching its ambitious target: a 90% recycling rate of fibre-based packaging in Europe by 2030. Hosted on Acast. See acast.com/privacy for more information.