E6: How To Niche Down Your Expertise Business with Alastair McDermott [Authority Building]

Unlock the power of your expertise and learn how to scale your business while safeguarding what matters most. Hosted by Erin Austin, a seasoned lawyer with over 25 years of experience advising global corporations like Warner Brothers and MGM, Scaling Expertise delves into the practical strategies and insights that today’s top coaches, consultants, and B2B professionals are using to create thriving, scalable businesses.

Each episode uncovers how exceptional leaders bridge the gap between delivering value to their clients and securing their intellectual property. We tackle the often-overlooked challenges of protecting your ideas, ensuring that your hard work benefits you—not someone else.

Join us as Erin interviews inspiring leaders in Leadership & Development, Coaching, and Consulting who have navigated these challenges. You’ll gain actionable insights into safeguarding your IP, leveraging contracts effectively, and building sustainable growth for the long term.

Whether you're a seasoned professional looking to scale or just beginning your journey, Scaling Expertise is your guide to transforming your business while protecting your most valuable assets.

Scaling Expertise is sponsored by Think Beyond IP, a strategic legal advisory firm that helps expertise-based businesses create, protect and leverage intellectual property to grow sustainably and build a business that will be ready to sell when the founder is ready to exit.  

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