Hourly to Exit
Hourly to Exit
Erin Austin
E6: How To Niche Down Your Expertise Business with Alastair McDermott [Authority Building]
53 minutes Posted Apr 24, 2022 at 9:00 pm.
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Show notes

In this week’s episode, I visit with Alastair McDermott, founder of The Recognized Authority. Join us as we chat about the benefits of a niche, what horizontal and vertical niching and specialization  means, and why you shouldn’t be afraid of narrowing the pool of potential clients.

Find out:

  • Why being a jack of all trades isn’t helping you get more clients
  • Why referrals are dangerous
  • What you can you do for marketing instead of asking for referrals
  • How niche and specializations fit in with building a scalable and saleable business
  • How a solid workflow can help you
  • The symptoms that your business  needs to specialize

Alastair McDermott is an author, consultant & coach who hosts The Recognized Authority Podcast and The Specialization Podcast. Alastair helps consultants & invisible experts to become The Recognized Authority in their field so they can have more impact and command higher fees.

Connect with Alastair at The Recognized Authority:








Listen to Erin when she guested on Alastair’s podcast here: https://therecognizedauthority.com/leverage-your-expertise-with-intellectual-property/

We would love you to consider supporting Alastair’s favorite charitable organization: https://action.aclu.org/give/now

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Music credit: Yes She Can by Tiny Music

A Podcast Launch Bestie production