The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2020]

Why Advertise on Facebook?

Facebook ads are the most popular form of online advertising of our time.

Reports by Forrester Research and eMarketer show that 25 % of total online spending in 2018 will go toward social media.

And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms.

But beyond the famed success of Facebook Advertising for online businesses, Facebook is continually expanding its offering.