When it comes to fairness in the data-driven healthcare transformation, Finland is leading the way and has made great progress towards an open digital ecosystem where the interests of individuals, companies and society are in balance. Saara Malkamäki works at Sitra, Finland's innovation fund, as a specialist in the health data 2030 project. She believes that we can build something much better than today's data economy. An ecosystem where we can be competitive in a fair way.