Show notes
Will Schragis, Chief Sales Officer & Chief Product Innovation Officer for Barrell Craft Spirits/Stellum Spirits, joins us for Flight Night VII.
- Introduction of the panel
- FIRST UP: Stellum Bourbon
- How do you blend these consistently
- Why did you all decide to launch Stellum Spirits
- How does Stellum differ from Barrell?
- SECOND UP: Stellum Rye
- Fruit-forwardness in all your products
- THIRD UP: Barrell Seagrass
- How did you all come up with Seagrass?
- Building these special releases
- Why go the higher proof route?
- Why go with only a few consistent releases like Seagrass and Batch releases for others?
- What’s next for both brands?
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