Show notes
Ben Williams, owner/co-founder of Highway Vodka, joins us at the 1-minute mark.
- ONE TOUGH QUESTION (Icebreaker): Are you driving with the windows down during the summer or blasting the AC?
- How did you all start Highway Vodka?
- Homebrewing vodka? How does that work?
- Why go with a hemp seed vodka?
- How did you all come up with the name?
- What’s it like to be part of the the Nearest & Jack Advancement Initiative, a collaboration between Jack Daniel's and the Nearest Green Distillery. The program is designed to promote diversity and advance African-American leadership in the American spirits industry.
- Battling the legality and the process
- What does it mean to be the first fully Black-owned distillery in Texas
- Why is charity a big part of Highway and what role does that play?
- Winning awards (Highway Vodka was recently awarded the Denver international spirits competition gold medal)
- How is it working with family?
- Where is Highway Vodka available?
- What’s next for you all?
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