Today’s guest is Evaldas Vilius. Evaldas is the Co-founder & Managing Director of Evamotion, a digital video production agency that aims to help and empower brands to capture attention and educate audiences through digital media. In addition they have worked with some of the largest brands in the UAE such as Dubizzle, BMW, Rolls-Royce, Mercedes and recently launched their own episodic series to enable brands to share their stories in an authentic way.During this episode we discussed the evolution of video marketing, we talked about content strategy, how to tackle the challenges of creating content and why it has become so important for brands to be authentic in order to create a powerful and emotional connection with their audience.And the last message he wanted to share is “keep creating content, take that first step & most importantly just try”.