Hootcast: A Hootsuite Podcast
Hootcast: A Hootsuite Podcast
Hootsuite Hootcast
Welcome to Hootcast, a podcast that explores the unexpected ways you can use social for your business. Each episode, we’ll share insider strategies from inspirational brands and experts, with tips on how to put your learning into action.
Things You Should Never Say to a Social Media Manager
In this episode, social media managers share weird questions they get asked at work. Learn more about: The day in the life of a social media manager: http://ow.ly/js5M30oINv1
Jul 25, 2019
9 min
Does Buying Followers Actually Work?
In this episode, Hootsuite experts investigate fake followers and engagement pods. Learn more about: Buying followers: http://ow.ly/lKIp30mSIqT Engagement pods: http://ow.ly/CjGW30mSIuz
Jan 30, 2019
22 min
Social Media Secrets Teens Know That Brands Don’t
In this episode, highschool students share surprising insights on how they use social media. Learn more about: How teens use Instagram: http://ow.ly/hmq930lSfbX Generation Z on social media: http://ow.ly/vtTE30lSfgs
Sep 25, 2018
15 min
How to Make it as a Vegan Instagram Influencer
In this episode, some of Instagram’s top vegan influencers share tips on how to grow your social following. Learn more about: Ways to grow your Instagram following: http://ow.ly/gw8h30klUGQ Influencer marketing on social media: http://ow.ly/fs4130klUJI Lauren Toyota, hot for food: http://ow.ly/paPw30knsEF Lia Loukas, Virtuous Pie: http://ow.ly/D9rQ30knsxU Steph Yu, happy and healthy 96: http://ow.ly/50r230ks3Wz
Jun 12, 2018
18 min
Is There Really a Best Time to Post on Social Media?
We chat with Hootsuite’s social media experts about the best times to post on social media. Learn more about: The best times to post on social media: http://ow.ly/Kpdh30jwhLz Hootsuite research hub: http://ow.ly/hi3v30jwhQp
Apr 17, 2018
13 min
British Museum: Storytelling Strategies Every Social Marketer Should Know
We chat with the British Museum’s senior digital marketing manager Kate Carter about how they keep millions of followers engaged with creative storytelling strategies. Learn more about: The British Museum’s virtual reality tour: http://ow.ly/aAcG30iEJlu Museums that are doing cool stuff on social: http://ow.ly/xCNU30iEJnF Exciting new things to try on social in 2018: http://ow.ly/kFjG30iEJsY
Feb 27, 2018
21 min
LinkedIn: Lessons from a Silicon Valley Veteran
Hootsuite CEO Ryan Holmes chats with LinkedIn’s CMO Shannon Brayton about lessons learned from her time in the tech industry, along with social media tips for business professionals. Learn more about: LinkedIn etiquette fails: http://ow.ly/ziUZ30hfHRq 5 things your brand should be doing on LinkedIn: http://ow.ly/emIf30hfI6L Shannon’s thoughts on reverse mentoring: http://ow.ly/sebs30hfIkS
Dec 15, 2017
16 min
Purdue University: How to Raise $28.2 Million in a Single Day
Purdue University’s Steve Schlenk and Kate Jolly tell us how they used social media to run the most successful fundraising campaign in the school’s history. Learn more about: Purdue Day of Giving: http://ow.ly/45Aw30gv3te How to use Snapchat for business: http://ow.ly/JHWB30gv3FA
Nov 10, 2017
10 min
Amber Naslund: The Secret to Getting More from Social Media
Digital marketing expert Amber Naslund tells us how to get the most from your social investment, with tips on how to avoid common pitfalls. Learn more about: How to build a social following: http://ow.ly/l2Sr30fx9vs How to calculate your social media ROI: http://ow.ly/MvzH30fx9E4
Sep 30, 2017
11 min
UN Women: How to Make a Powerful Message Go Viral
UN Women’s Dhatri Navanayagam tells us how they ran a bold social media campaign that received international attention, with millions of views and thousands of participants from across the globe. Learn more about: StopTheRobbery campaign: http://ow.ly/dBFb30e06NG Social experiment film: http://ow.ly/oJmg30e06TP UN Women Equal Pay page: http://ow.ly/ju0U30e06Wt
Jul 31, 2017
12 min
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