Hooked On History
Hooked On History
Hooked On History
Pharmaceutical marketing
1 seconds Posted Apr 28, 2020 at 12:10 pm.
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In this episode of our History of UK drug use: The 1950s and 1960s series we will discuss drug advertising in the 50s and early 60s. The pharmaceutical boom of the 1950s was accompanied by a marketing boom and this episode will demonstrate the tactics drug companies used to push doctors to prescribe drugs; many of which were unneeded. We will also take a look at political reactions to the issue.