We live in a world of controversies. When we think about the most controversial relationship in an Indian household, a mental picture of a mother-in-law and daughter-in-law fighting and disagreeing comes to our mind. It is the most spiced-up relationship even on Indian soap-opera. 

Tanishq, a jewellery brand under the division of Titan Company, decided to use this controversial relationship to sell their product. But it received a lot of backlash. They used the narrative of religion, which created a stir of worry and anger among people. In such a delicate situation, what should an advertiser do? And should brands stick to controversial advertising? 

Many questions to answer! Junaid and Kurian, two young gentlemen, join me in the first episode to discuss storytelling, advertising and controversies and share their views on this kind of advertising. I hope you enjoy it!

Editor: @issraihan 

Music: @vasi.wav

Artwork: @anasdoodleattack