Writers don't want to think about advertising, marketing, social media, and platform. But you must. Don't treat these four buckets like the four horsemen of the Writer-Pocalypse. Today on the show we have Chris Martin and his job is to help writers navigate these waters. Listen and learn.

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Links:

• chris martin (@ChrisMartin17) | Twitter
• LifeWay Social | Make the most of your digital communication
• Millennial Evangelical - Understanding, Reaching, and Serving the Millennial Generation — Chris's site
• Chris Martin on FB
• Expository Mutterings - J.A. Medders — My site
• Gospel Formed: Living a Grace-Addicted, Truth-Filled, Jesus-Exalting Life — My first book. Snag it while it's hot.