Jeff Gomez, President & Chief Executive Officer at Starlight Runner, teaches us how transmedia storytelling enhances the value of film franchises, TV series, and videogames.

Check out

Jeff's company: http://www.starlightrunner.com/

Ralph Barbagallo, game developer/entrepreneur-the past and future of his industry

Hollywood 2.0 features Peter Katz's interviews with innovators in the entertainment industry. They discuss where storytelling, business, and tech intersect.