We chat with Gawain Morrison about Sensum, his mobile platform that enables both your conscious and emotional choices to personalize any entertainment experience. I was especially interested in this topic because my work in Neurocinema. Check out http://www.sensum.co/ Neurocinema: http://www.wired.com/geekdad/2009/09/neurocinema-aims-to-change-the-way-movies-are-made/