Interesting conversation with Alison Norrington, Transmedia Producer & storyteller, StoryWorld Conference chair, TEDx Transmedia consultant, novelist, PhD researcher. 

Check out

http://storycentraldigital.wordpress.com/

Kevin Franco, partner/ co-founder at Enthrill Entertainment-transmedia novels

Hollywood 2.0 features Peter Katz's interviews with innovators in the entertainment industry. They discuss where storytelling, business, and tech intersect.