Show notes
OTT stands for over-the-top, initially named in reference to devices that go “over” a cable box to give the user access to TV content. In OTT channels, content is delivered via an internet connection rather than through a traditional cable/broadcast provider. However, Ben argues that this term will soon be retired.-Rapid change in OTT industry-Where is OTT industry headingStarting your own OTT network-OTT technology-Content delivery technology-Fall 2018: Peak Instagram-Live streaming techniques-Being everywhere-Driving audiences to OTT platforms-Content libraries -Roku Channels-Ad delivery vendors-The difficulties of starting an OTT platform-Having your content everywhere, not just on owned and operated-Launching too early-Deals with Comcast-Epsorts and OTT-Content budgets and production budgetsDM BEN AT @VEGOBEN ON INSTAGRAM WITH ANY QUESTIONS!THE PANEL:Thursday, May 23rd, 2019Track I: Herscher Hall, 3rd Floor, Room 303-304 Video OTT/Social Content - YouTube - FaceBook - Snapchat - Influencer - Advertiser - SeriesPhoenix Gonzalez, co-founder and President of Sales, dotstudioPROTai Greene, founder and chairman, MCMGBen Ganz, President, Vego PicturesJeffrey Stansfield, President and CEO, Advantage Video SystemsLauren Cole, President, Cole Media, Moderator